This privacy policy governs your use of the software application holla (“Application”) for mobile devices. The Application is for sharing and seeing geolocation data between you and your friends. It is privacy based and will only share that data with those that you select each time you post a holla .

What information does the Application obtain and how is it used?

User Provided Information

The Application obtains the information you provide when you download and register the Application.

When you register with us and use the Application, you generally provide (a) your name, email address, mobile number password and other registration information; (b) transaction-related information, such as when you add a new holla or add a new friend; (c) information you provide us when you contact us for help and; (d) information you enter into our system when using the Application, such as contact information and location information for friend finding and holla posting.

We do (optionally) collect your mobile number for the purposes of matching you with your friends / potential contacts. We do not store any of your contacts mobile numbers unless you issue an invite to that user. We may store your mobile number separately for the purpose of sending SMS message alerts if requested.

We do upload small parts of your address book (after you explicitly allow us to do so) in order to match you with your friends or offer you a simple way to invite new friends who don’t presently use the Application. However we transmit that information over a secure connection and we only have it in active memory during the matching process. We do not permanently store any of your contact book information unless you generate a specific invite. We store that small part of information for the purposes of matching you with your potential invite once they join holla .

We may also use the information you provided us to contact your from time to time to provide you with important information and required notices. We don’t presently have any intention of sending ‘marketing’ or ‘3rd party’ messages though we do reserve the right to change that in the future. Should that happen we will give you clear and easy routes for removing yourself from those contact avenues.


Automatically Collected Information

In addition, the Application may collect certain information automatically, including, but not limited to, the type of mobile device you use, a device ID, the IP address of your mobile device, your mobile operating system version, the type of mobile Internet browser you use, and information about the way you use the Application for analytics and reporting. Where possible data is kept anonymous and used only for subjective data analysis to improve the Application performance and features.

Does the Application collect precise real time location information of the device?

When you visit the mobile application, we may use GPS technology (or other similar technology) to determine your current location in order to determine the city you are located within and display a location map with relevant points of interest or the distance of your friends / places from your current location. We don’t currently share your current location with other users or partners unless anonymised first or unless you explicitly allow this (e.g. sharing a holla with a specific user for a specific amount of time). Any sharing of your data or location with your friends is explicit / decided by you each time you send a new holla and we only show that data to users that you choose. None of your data is ‘public’ unless you explicitly set it to be (e.g. sharing your holla on a social network such as Facebook).

To use the Application location services are required to be enabled as they are critical to the applications functionality. You can however disable notifications and alerts within the app or within the application settings section of your phone. We recommend using the settings within the Application as more control is provided over what notifications you do and don’t get.

Do third parties see and/or have access to information obtained by the Application?

Yes. We will share your information with third parties only in the ways that are described in this privacy statement. At present this is in an anonymised form only and for product development only.

We may disclose User Provided and Automatically Collected Information: as required by law, such as to comply with a subpoena, or similar legal process; when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request; with our trusted services providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement.

If the Application is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

What are my opt-out rights?

You can stop all collection of information by the Application easily by uninstalling the Application. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. To have your historical data / account removed from our systems please contact support. We are aiming to add a full self service option for the removal of data in the future.

Data Retention Policy, Managing Your Information

We will retain User Provided data for as long as you use the Application and for a reasonable time thereafter. We will retain Automatically Collected information for up to 3 years and thereafter may store it in aggregate. If you’d like us to delete User Provided Data that you have provided via the Application, please contact us at and we will respond in a reasonable time. Please note that some or all of the User Provided Data may be required in order for the Application to function properly.


We do not use the Application to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at. We will delete such information from our files within a reasonable time.


We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our Application. Please be aware that, although we endeavor provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches. Our systems are built upon Amazon Services and as such their privacy policies and security policies apply to the data in-line with their provision to holla App Limited as a customer of theirs.


This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy on the holla website. We may also alert you via email or the application itself. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes.

Your Consent

By using the Application, you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. “Processing,” means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information.

Contact us

If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us via email at


Last Updated: Saturday, 24 October, 2015